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Join the intersection
of Big Data and Product Information Management

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Why choose Product Data Lake?

Sharing product data within business eco-systems has grown dramatically during the last years driven by the increased use of ecommerce. Product Data Lake helps business partners sharing their product data quick, accurate and easy.

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Shoppers turns away from bad product information
A survey made by the Danish E-commerce Association (FDIH) showed that 81% of shoppers will leave a web-shop with incomplete product information or poor product images.

The root cause of incomplete product information and images is lack of agile and process driven sharing of this in business eco-systems. The remedy to that is e Product Data Lake.
Emerging new technologies can help
The data lake concept is, in its original form, a concept for mainly analytical use of big data within an enterprise. The Product Data Lake takes this modern technology concept into the space of sharing product data between trading partners.

By doing that, the Product Data Lake solves major business issues: It is a single trusted service where businesses can share consistent product data and tackle data quality challenges and share the burden of software licenses.
Supporting cross company data supply chains
Three main kind of parties participates in the Product Data Lake:
  • Subscribers: Manufacturers, distributors, retailers and large end users of product information who also deals with the physical products.
  • Ambassadors: Product information management (PIM) system vendors, system integrators and other professionals who support the subscribers in managing product information.
  • Reservoirs: Service providers that host collections of product data within a given industry and/or geography, or for a given purpose.
  • What is Product Data Lake?

    The Product Data Lake is a cloud service for sharing product data in the business ecosystems of manufacturers, distributors, retailers and end users of product information.

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    A new solution to product data exchange
    Product Data Lake is a cloud-based solution utilized by both the trading partner that provides product data and the trading partner that receives the product data.

    Subscribing parties and reservoirs make partnerships in the Product Data Lake. Products, attributes and digital assets can be shared with all partners or with a specific partner. The Product Data Lake will catch new product data updates from an upstream partner, link and, if necessary, transform the data and distribute the product data to downstream partners.
    Emphasis on product data quality
    The Product Data Lake is built to ensure:
  • Completeness of product information by enabling trading partners to exchange product data in a uniform way.
  • Timeliness of product information by connecting trading partners in a process driven way.
  • Conformity of product information by encompassing various international standards for product information.
  • Consistency of product information by allowing upstream trading partners and downstream trading partners to interact with in-house structure of product information.
  • Accuracy of product information by ensuring transparency of product information across the supply chain.
  • Multiple ways of exchanging product information
    Uploading data to the Product Data Lake upstream is done by using hot folders on FTP sites, by importing files inside the Product Data Lake or by manually typing and twisting data in the Product Data Lake user interface.

    Downloading data downstream is done by exporting files inside the Product Data Lake or by using a pull request. A pull request is an order to provide selected data on a FTP site at given time. The pull request can be repeated daily, weekly or monthly.

    All attribute values can be uploaded and downloaded represented in a given culture, which is a combination of a country and a language. Different character sets for upload and download is available too.
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    How it works?

    A data lake is a concept with growing popularity related to big data. A data lake focuses less on predefined standards but makes variant use of data by the time needed possible. The Product Data Lake is born within a modern data management approach.

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    Providing product information to your partners
    For upstream subscribers the Product Data Lake covers the following business processes:
  • When you introduce new products to the market, you make the related product data and digital assets available to your downstream partners in one uniform way.
  • When you win a new downstream partner you have the means to immediately and professionally provide product data and digital assets for the agreed range.
  • When you add new products to an existing agreement with a downstream partner, you are able to provide product data and digital assets instantly and effortless .
  • When you update your product data and related digital assets, you have a fast and seamless way of pushing it to your downstream partners.
  • When you introduce a new product data attribute or digital asset type, you have a fast and seamless way of pushing it to your downstream partners.
  • An upstream provider may push product data and digital assets from several different internal sources.
  • Receiving product information from your partners
    For downstream subscribers the Product Data Lake covers the following business processes:
  • When you engage with a new upstream partner you have the means to fast and seamless link and transform product data and digital assets for the agreed range from the upstream partner.
  • When you add new products to an existing agreement with an upstream partner, you are able to link and transform product data and digital assets in a fast and seamless way.
  • When your upstream partners updates their product data and related digital assets, you are able to receive the updated product data and digital assets instantly and effortless.
  • When you introduce a new product data attribute or digital asset type, you have a fast and seamless way of pulling it from your upstream partners.
  • If you have a backlog of product data and digital asset collection with your upstream partners, the Product Data Lake is the fastest and most cost effective approach to backfill the gap.
  • Documentation
    For a picture of the steps involved in joining Product Data Lake and when to use the below documentation, please read the Product Data Lake Track to Excelience.

    Product Data Lake Overview will give you and introduction to service, why you need it, what it is and how it works in detail.

    In Getting Started, you will lean how to create a party accountand how to set the first technical preferences.

    The Data Exchange User Guide wil take you though the different ways of loading data into the service and getting data out of the service.

    You can have a look at the Terms of Service and Privacy Policy.
    How much?

    Subscription to the Product Data Lake is available on a range of levels starting from an inexpensive small subscription with only one trading partner and a few thousand products over medium and larger subscriptions.

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    Levels of subscription
    Level Partners Product (SKUs) Digital assets User
    S 1 1,000 2,000 2
    M 10 5,000 10,000 4
    L 100 25,000 50,000 8
    XL 1,000 125,000 250,000 15
    XXL 10,000 500,000 1,000,000 30
    XXXL 100,000 2,000,000 4,000,000 60
    Yearly fees in selected currencies
    Level EUR GBP USD DKK
    S 400 300 450 3.000
    M 1.300 1,000 1,500 10.000
    L 4.000 3,000 4,500 30.000
    XL 13.000 10,000 15,000 100.000
    XXL 40.000 30,000 45,000 300.000
    XXXL 130.000 100,000 150,000 1.000.000
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    How about you?

    As a subscriber to the Product Data Lake you can manage your relationship with your trading partners and link your common products, their attributes and digital assets.

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    Become a Product Data Lake subscriber
    Subscribers can be:
  • Upstream, typically as a manufacturer or upstream distributor
  • Downstream, typically as downstream distributor, retailer or end user.
  • Midstream (both upstream and downstream) as a midstream distributor or being upstream for some products as a manufacturer of direct finished products and downstream for raw materials and indirect goods.
  • Become a Product Data Lake ambassador
    As an ambassador, you will:
  • Have the opportunity to work with a big data solution within Product Information Management.
  • Have the opportunity to make integration services and offer other services to subscribers in a whole supply ecosystem.
  • Take care of the commercial and/or technical issues for subscribers to the Product Data Lake.
  • Become a Product Data Lake reservoir
    The Product Data Lake is a unique opportunity for service providers with product data portfolios for utilizing modern data management technology and offer a comprehensive way of collecting and distributing product data within the business processes used by subscribers.

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